How Your Sales Messaging Affects Conversion Rates

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The Future of Paid Search
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Source: The Future of Paid Search Infographic
KissMetrics does it again with their killer infographics.
I love, love, love this infographic on the Psychology of Colors from KISSmetrics.
Small differences in paid search make big differences in results.
The change in ad copy caused a 62% improvement in CTR by BoostCTR.
SEOmoz has a killer beginner’s guide to SEO that you can read on their site or download on their PDF. If you’re new to SEO, you can start there.
Interesting look at Search Alliance traffic from Rimm Kaufman.
